SO Derby LogoIn the beginning of 2016, Amanda designed and worked on re-branding the Southern Oregon Rollergirls to Southern Oregon Derby (SO Derby). Why re-brand? The Southern Oregon Rollergirls league members believe that re-branding would enhance the league values, which is to encompass and encourage diversity and inclusion. SO Derby is also meant to be the umbrella branding tool to house the various teams including the Juniors Team, the Women's Team, and potentially a Men's Team.
During the design process, Amanda started out by completely simplifying the logo to be easily recognizable and versatile for many uses (print, web, merchandise, etc). Another goal for the logo was to embody the league values (league, team, self), reflect the sport and the surrounding community, and still reference the old SORG logo. WFTDA approved and has updated the new logo on SO Derby's league page. |
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